Air Selangor's brand guidelines
Logo rationale and components
Our primary logo is on a white background. This is to create an efficient and clean feel as a true representation of Air Selangor as the region’s water provider.
![Logo Guide 1-01](https://www.airselangor.com/wp-content/uploads/2023/02/Logo-Guide-1-01-2.jpg)
Minimum size (display)
The minimum size for screen application of our logo is 36dp in height. In print, it’s 27mm x 5.7 mm in height.
![Logo Guide 1-04](https://www.airselangor.com/wp-content/uploads/2023/02/Logo-Guide-1-04.jpg)
Download Our Logo
(Right click and save image as)
Our Primary Font Seravek
Our Primary Colours
Our primary colours mostly consist of natural colours.
Using the Air Selangor logo
Any parties are required to ask for Air Selangor’s permission to use our Logo or Trademarks. You may submit your request to [email protected]
Usage
If you have received permission to use our Logo, please follow the following guidelines:
A. Full colour on white
Air Selangor Logo full colour version is usually
Use on white background.
![Logo Guide 1-01](https://www.airselangor.com/wp-content/uploads/2023/02/Logo-Guide-1-01-2.jpg)
B. Clear zone
Air Selangor Logo needs empty space around it. To determine the right safe space, just use the word ‘a’ of the logo’s logotype.
![Logo Guide 1-02](https://www.airselangor.com/wp-content/uploads/2023/02/Logo-Guide-1-02.jpg)
C. Minimum size (print)
The minimum size of Air Selangor Logo must not be reduce to less than 1cm in height (measurement of the A or S alphabet) except for small media spaces (i.e. pen).
![Logo Guide 1-03](https://www.airselangor.com/wp-content/uploads/2023/02/Logo-Guide-1-03.jpg)
Logo on color background
To maintain consistency of our logo, never do any of the following:
![latest logo update web-33](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-33-3.jpg)
![latest logo update web-34](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-34-1.jpg)
![latest logo update web-35](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-35.jpg)
![latest logo update web-31](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-31.jpg)
![latest logo update web-30](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-30.jpg)
![latest logo update web-32](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-32.jpg)
Incorrect usage
To maintain consistency of our logo, never do any of the following:
![A. Use the old Air Selangor Logo](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-36.jpg)
A. Use the old Air Selangor Logo
![B. Alter the proportions of the Logo](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-20.jpg)
B. Alter the proportions of the Logo
![C. Add an outline to the Logo](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-29.jpg)
C. Add an outline to the Logo
![D. Change the Logo colour](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-25.jpg)
D. Change the Logo colour
![E. Use gradual tones of the Logo](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-37.jpg)
E. Use gradual tones of the Logo
![F. Add a drop of shadow to the Logo](https://www.airselangor.com/wp-content/uploads/2023/02/latest-logo-update-web-21.jpg)
F. Add a drop of shadow to the Logo
Social Media House Rules
![](https://www.airselangor.com/wp-content/uploads/2022/02/Socmed_HouseRules-Eng2-1306x1536.jpg)